
Latest Articles



Does Your Brand Build Trust or Raise Doubt?: The Audit Series, Part 2
Your brand is talking even when you aren’t. In Part 2 of OVIDIA.’s Brand Audit Series, we break down how to evaluate your digital presence, align your visuals with your audience, and design a brand that converts browsers into buyers.


💰 5 Grants You Should Apply For Now (October)
Q4 is officially here. If you promised yourself more working capital in 2025 and it didn’t land, October is your reset. These five grants are live or opening this month — with clear eligibility, dates, and fast tips to improve your odds. Apply now and set up your 2026.
📈 Q4 Reset: 5 Sales Moves That Can Save Your 2026
Be honest — did 2025 hit your sales the way you hoped? If not, tomorrow is your clean slate. October 1st isn’t just the start of Q4, it’s the beginning of your 2026 foundation. The last 90 days of this year can set the stage for everything that comes next.
Black Friday Sales in a Broke Economy
Let’s be real — the economy feels trash right now. Unemployment is high, inflation hasn’t fully cooled, and people are watching every dollar. Deloitte even predicts U.S. holiday retail sales will only rise 3.5–4.6% this year — the slowest growth in years. That means customers areMARKETING
Learn how to market your business with strategies that actually work. From social media growth to brand storytelling, we share proven tips, tools, and trends to help women of color entrepreneurs attract their ideal audience, boost visibility, and turn followers into loyal customers — without wasting time or money.
SALES
Master the art of selling without feeling pushy. We share proven techniques to help women of color entrepreneurs attract the right customers, close more deals, and boost revenue. From pricing strategies to upselling and client retention, you’ll learn how to turn interest into consistent income.


📈 Q4 Reset: 5 Sales Moves That Can Save Your 2026
Be honest — did 2025 hit your sales the way you hoped? If not, tomorrow is your clean slate. October 1st isn’t just the start of Q4, it’s the beginning of your 2026 foundation. The last 90 days of this year can set the stage for everything that comes next.

LEGAL
Protect your business from day one. We break down legal essentials for women of color entrepreneurs — from registering your business and protecting your brand name to creating contracts and staying compliant. Our plain-language guides help you safeguard your hard work without getting lost in legal jargon.

Quick Guide: Sales Tax Certificate (aka Seller’s Permit / Resale Certificate)
Getting a sales tax certificate (aka seller’s permit) is a free, simple step that lets you buy inventory tax-free and legally collect sales tax from customers. Here’s a beginner-friendly, state-based guide so you avoid scams and get approved fast.


ARTIFICIAL INTELLIGENCE
Leverage the power of AI to save time, spark ideas, and scale your business faster. We share practical guides and tools to help women of color entrepreneurs use AI for content creation, market research, automation, and problem-solving — no tech background required.
MINDSET
Build the confidence, resilience, and focus you need to succeed. We share mindset shifts, productivity habits, and leadership lessons tailored to women of color entrepreneurs, helping you navigate challenges, stay motivated, and lead your business with clarity and purpose.
FUNDING
Stay ahead of the money game with weekly updates on grants, loans, venture capital, pitch competitions, and other funding opportunities. We bring women of color entrepreneurs vetted, time-sensitive resources so they can secure the capital needed to start, grow, and scale their businesses — without wasting time on dead ends.


💰 5 Grants You Should Apply For Now (October)
Q4 is officially here. If you promised yourself more working capital in 2025 and it didn’t land, October is your reset. These five grants are live or opening this month — with clear eligibility, dates, and fast tips to improve your odds. Apply now and set up your 2026.
New $5K Inventory Grant for New Retailers: Who Qualifies and How to Win
Starting a business is hard enough without the crushing costs of inventory. Many founders have the vision, the location, and even customers waiting — but can’t afford to stock their shelves. Now imagine if someone covered your first order for you. That’s exactly what this new $5,000 grant
Latest Articles



Does Your Brand Build Trust or Raise Doubt?: The Audit Series, Part 2
Your brand is talking even when you aren’t. In Part 2 of OVIDIA.’s Brand Audit Series, we break down how to evaluate your digital presence, align your visuals with your audience, and design a brand that converts browsers into buyers.


💰 5 Grants You Should Apply For Now (October)
Q4 is officially here. If you promised yourself more working capital in 2025 and it didn’t land, October is your reset. These five grants are live or opening this month — with clear eligibility, dates, and fast tips to improve your odds. Apply now and set up your 2026.
📈 Q4 Reset: 5 Sales Moves That Can Save Your 2026
Be honest — did 2025 hit your sales the way you hoped? If not, tomorrow is your clean slate. October 1st isn’t just the start of Q4, it’s the beginning of your 2026 foundation. The last 90 days of this year can set the stage for everything that comes next.