OVIDIA.

SALES

25 Sales Strategies You Can Use This Week

Twenty-five simple, actionable sales strategies you can apply this week to increase conversions, boost visibility, and strengthen your revenue without new products, ads, or complicated funnels.

By Khila James • 3 min read

Small Business Loans Explained

If you’ve ever heard someone say you can get a “business loan with no credit check” — pause right there. This guide breaks down how small business loans really work, what’s legit, what’s risky, and how to become truly loan-ready in 2025.

By Khila James • 3 min read

New Grant Alert: $30,000 No-strings Funding

From marketing campaigns to equipment upgrades, funding can change everything. That’s why this small business award is worth your attention.

By Khila James • 3 min read

FUNDING

Apply Now: 3 Grants Closing Soon

We found 3 legit business grants with fast-approaching deadlines — and we’re walking you through how to apply, what to say, and how to stand out. If you’ve ever felt unsure about asking for funding, this is your moment.

By Khila James • 3 min read

Latest Articles

MINDSET

My Favorite Tech: Notion

A comprehensive, plain-English breakdown of Notion: what it is, how founders actually use it, pricing tiers, personal and business use cases, and step-by-step ways to turn it into your operating system instead of another unused app.

By Khila James • 4 min read

Business Deep Dives

Deep Dive: SHEIN

A comprehensive, plain-English breakdown of how SHEIN scaled: the origin story, the real business model, supply chain mechanics, marketing engine, website psychology, and a founder-friendly playbook you can ethically apply without copying the harm.

By Khila James • 5 min read

ARTIFICIAL INTELLIGENCE

What Is AI (Plain English)

A plain-English deep dive into what AI actually is, how real businesses are using it today, the most useful platforms and their costs, and practical strategies founders can apply immediately without hype or jargon.

By Khila James • 5 min read

MARKETING

How to Make Your First $1,000 Without Ads

Short description: A realistic, repeatable way to generate your first $1,000 in revenue without spending money on ads or relying on luck.

By Khila James • 2 min read

FUNDING

Grant Alert: $20,000 for Established Small Businesses

A high-impact funding opportunity for established small businesses with a clear plan for growth and community impact.

By Khila James • 3 min read

MINDSET

How to Think Like a CEO (Before You Feel Like One)

Thinking like a CEO doesn’t come after success — it creates it. This article breaks down how early-stage founders can make better decisions, build systems, and gain clarity before they feel ready, plus a CEO-level self-checklist to guide your next moves.

By Khila James • 3 min read

Just Joined OVIDIA? Start Here.

This guide walks you through the core steps to launching a real business, in the order that actually makes sense.

By Khila James • 4 min read

MINDSET

NEW NYC Revenue Accelerator (12 Weeks)

A revenue-first accelerator backed by NYC is accepting applications right now. If you already have traction and want predictable cash flow, read this carefully.

By Khila James • 3 min read

Learn how to market your business with strategies that actually work. From social media growth to brand storytelling, we share proven tips, tools, and trends to help women of color entrepreneurs attract their ideal audience, boost visibility, and turn followers into loyal customers — without wasting time or money.

How to Make Your First $1,000 Without Ads

Short description: A realistic, repeatable way to generate your first $1,000 in revenue without spending money on ads or relying on luck.

By Khila James • 2 min read

Is Instagram Dead?

Instagram is no longer about being seen by everyone. It’s about being seen by the people who matter — and knowing what to do when they’re watching.

By Khila James • 3 min read

Choose the Right Website Theme

The wrong theme can slow your store, limit your growth, and cost you money. Here’s the insider guide to choosing the right one.

By Khila James • 4 min read

How to Choose a Business Name

Your business name isn’t just a vibe — it’s legal property, digital real estate, and your first impression. Before you fall in love with “Lavish Collections LLC,” let’s talk about how to choose a name that’s professional, protectable, and profitable.

By Khila James • 3 min read

SALES

Master the art of selling without feeling pushy. We share proven techniques to help women of color entrepreneurs attract the right customers, close more deals, and boost revenue. From pricing strategies to upselling and client retention, you’ll learn how to turn interest into consistent income.

Faceless Marketing Explained

Faceless marketing separates identity from income by turning content into a repeatable distribution system. This deep dive breaks down how faceless accounts actually work, where monetization really happens, and how to decide if this strategy fits your business before you waste time chasing views.

By Khila James • 3 min read

Do Pre-orders Work If You Have No Money?

Pre-orders can work without startup capital — but only when they’re structured correctly. This piece breaks down when pre-orders create leverage, when they backfire, and how founders should actually use them.

By Khila James • 3 min read

Which Platform Should You Use?: The 2025 Guide for Product + Service Founders

Choosing the right platform shouldn’t feel confusing or expensive. In this guide, I compare the top tools for product and service businesses so you can finally stop guessing and pick the platform that actually fits your brand, your budget, and your goals.

By Khila James • 3 min read

Your Pre–Black Friday Readiness Checklist

Black Friday exposes every weak spot in your business, even for seasoned founders. Here’s the exact checklist I’m using this week to prep my own systems before the rush hits.

By Khila James • 3 min read

LEGAL

Protect your business from day one. We break down legal essentials for women of color entrepreneurs — from registering your business and protecting your brand name to creating contracts and staying compliant. Our plain-language guides help you safeguard your hard work without getting lost in legal jargon.

Understanding Business Insurance

A clear, beginner-friendly breakdown of business insurance: what it is, why it matters, how to choose the right coverage, what it costs, and how to avoid losing opportunities because you’re uninsured. This guide gives women of color founders the infrastructure knowledge they’ve never been taught.

By Khila James • 4 min read

EIN Numbers Explained: What They Are, Who Needs One, and How to Get Yours

Your EIN is the foundation of your business’s legitimacy — and it’s free to get. Here’s why it matters, who needs it, and how to apply in under 10 minutes.

By Khila James • 2 min read

Common Legal Mistakes Founders Make (and How to Fix Them for Good)

Below are six legal mistakes that quietly cost founders thousands — and the exact steps and tools to fix them before they spiral.

By Khila James • 4 min read

Common Legal Mistakes Founders Make (and How to Avoid Them)

Here are three of the most common legal mistakes new business owners make (and how you can fix them this week).

By Khila James • 2 min read

ARTIFICIAL INTELLIGENCE

Leverage the power of AI to save time, spark ideas, and scale your business faster. We share practical guides and tools to help women of color entrepreneurs use AI for content creation, market research, automation, and problem-solving — no tech background required.

What Is AI (Plain English)

By Khila James • 5 min read

Descriptions That Sell

Your product description is your silent salesperson. This guide breaks down SEO, value stacking, benefit-driven messaging, and cross-channel content strategy so you can rewrite descriptions that actually convert.

By Khila James • 4 min read

Use AI for Competitor Research

You don’t need a marketing degree or a team of analysts to know what your competitors are doing. With the right AI tools, you can study their traffic, pricing, and content in hours — then use that data to outsmart, outperform, and out-earn them.

By Khila James • 5 min read

Using AI for Customer Support

If you’re spending your nights replying to DMs, it’s time to build a trainable AI support system—one that responds instantly, remembers your policies, and frees you to focus on growth instead of inbox management.

By Khila James • 3 min read

MINDSET

Build the confidence, resilience, and focus you need to succeed. We share mindset shifts, productivity habits, and leadership lessons tailored to women of color entrepreneurs, helping you navigate challenges, stay motivated, and lead your business with clarity and purpose.

My Favorite Tech: Notion

By Khila James • 4 min read

How to Think Like a CEO (Before You Feel Like One)

By Khila James • 3 min read

NEW NYC Revenue Accelerator (12 Weeks)

A revenue-first accelerator backed by NYC is accepting applications right now. If you already have traction and want predictable cash flow, read this carefully.

By Khila James • 3 min read

5 Shifts For Real Q1 Results

If you want different results in Q1 2026, you can’t recycle last year’s habits. These five shifts help founders move with clarity, not chaos.

By Khila James • 3 min read

FUNDING

Stay ahead of the money game with weekly updates on grants, loans, venture capital, pitch competitions, and other funding opportunities. We bring women of color entrepreneurs vetted, time-sensitive resources so they can secure the capital needed to start, grow, and scale their businesses — without wasting time on dead ends.