Here is what the internet never tells early-stage women of color:

Your website theme is not a design preference.

It is infrastructure.

It determines whether your business looks fundable, scalable, and credible from the moment someone lands on your homepage.

Most people pick a theme based on vibes.

But money moves through structure, not vibes.

This article breaks down the architecture behind themes: how they actually work, which platforms produce the strongest templates, why Shopify’s free themes can limit your growth, and how brands like Fashion Nova built empires using public templates you can buy today.

This is the clarity founders have been gatekept from.