A comprehensive, plain-English breakdown of how SHEIN scaled: the origin story, the real business model, supply chain mechanics, marketing engine, website psychology, and a founder-friendly playbook you can ethically apply without copying the harm.
SHEIN is not “just fast fashion.” It’s a distribution and data company that happens to sell clothes. The reason it grew so aggressively is because it mastered three things most brands treat as separate: trend sensing, rapid production, and addictive merchandising.
In this deep dive, you’ll learn exactly how that machine works, what it gets right, where it crosses the line, and how to borrow the smart parts as a small founder.
