The First Ad That Changed Everything

I’ll never forget my very first ad that really popped off.

It wasn’t flashy. No fancy edits. No trending audio. Just me in my kitchen, in Fashion Nova athletic set, literally packing orders by hand. The orders were rolling in. That one ad — showing the behind-the-scenes grind of a real business — was pulling in $8,000 a day.

Why did it work? Because it was raw. People saw the hustle. They saw a real woman building something from scratch, not a polished “boss babe” fantasy. That honesty built trust, and trust converts way better than the “perfect” ads everyone else was running.

Why This Conversation Matters

Let’s get real: running Facebook ads today is nothing like it was five years ago. Back then, you could toss up a Canva flyer, set a $5 daily budget, and boom — sales. Those days are over. Between iOS 14 privacy changes, rising CPMs, and stricter ad approvals, Facebook ads have become a science.

I know because I’ve lived it. I’ve lost money on ads, cried over rejections, and spent nights refreshing Ads Manager trying to figure out what went wrong. But I’ve also had $1,000 days that felt like magic. And every lesson in between is what I’m bringing to you here — because I want you to stop guessing and start winning.

This isn’t theory. This is field-tested. And it’s what nobody’s telling women of color entrepreneurs when they sell you “easy ad” courses.