Why Your Business Name Matters

Your name does more than look good on a logo. It’s how investors, customers, and even search engines decide whether to take you seriously.

A great business name is:

Marketable — clear, memorable, and easy to say.

Protectable — can be trademarked and defended.

Expandable — flexible enough to grow with you if you pivot.

If it only works on Instagram, it won’t last in business.