Most founders treat their business plan like a school assignment — write it once, submit it, and forget it. But the truth is, a good business plan doesn’t just impress investors. It sells your vision, secures funding, and keeps your decisions aligned with strategy.

This week, we’re walking through exactly how to build a business plan that sells — using a real example: Savannah, a 27-year-old career consultant building a brand for low-income graduates whose colleges lacked robust career support.

Her goal: make career coaching accessible and affordable, while still running a profitable, scalable business. Let’s walk through how Savannah builds her plan — and how you can, too.