Marketing Metrics That Matter

MARKETING

TikTok for Business 2026

TikTok in 2026 rewards strategy and systems. Here’s how to turn short-form video into qualified leads, repeat customers, and measurable revenue without chasing every trend.

By Khila James • 3 min read

MINDSET

My Favorite Tech: Microsoft Clarity

Microsoft Clarity lets you watch how people use your website so you can fix what makes them leave and improve what makes them buy.

By Khila James • 3 min read

MARKETING

Deep Dive: Fashion Nova’s Sales Engine

Fashion Nova operates less like a clothing brand and more like a rapid-response commerce system. This breakdown shows how the engine works and how founders can apply the mechanics this week.

By Khila James • 3 min read

ARTIFICIAL INTELLIGENCE

Our Favorite Tech: Claude AI

You have probably heard of AI. This is the one we actually use inside OVIDIA.

By Khila James • 2 min read

SALES

Scale It Before You Scrap It

Launching another product won't fix the one that hasn't scaled yet. Here's how to focus and actually build revenue from what you already have.

By Khila James • 3 min read

FUNDING

New Grant: $10K for 10 Founders

A new $10,000 grant just dropped for women-led businesses with a social impact model. Here's what we know.

By Khila James • 3 min read

Reset After a Rough Month

A bad month is data, not a death sentence. Here's how to audit what happened and build a real recovery plan.

By Khila James • 3 min read

EDITOR'S PICKS

February's Monthly Community Letter

Five months in, 1,500 women served, and a $1,000 quarterly grant going back to the community. Here's what OVIDIA. has built for women of color founders — and what's coming next.

By Khila James • 3 min read

Business Breakdowns

Business Breakdown: Non-Medical Home Care

The home care industry is projected to hit $225 billion by 2024 and most of it doesn't require a medical license. Here's everything you need to know to start a non-medical home care concierge business from scratch.

By Khila James • 5 min read