MARKETING How to Choose a Target Audience That Actually Buys Most new founders pick a target audience based on vibes, not buying power. This guide shows you how to research income, spending behavior, and disposable cash so your pricing and business model actually match who you are selling to. By Khila James • 5 min read
MINDSET My Favorite Tech: Notion A comprehensive, plain-English breakdown of Notion: what it is, how founders actually use it, pricing tiers, personal and business use cases, and step-by-step ways to turn it into your operating system instead of another unused app. By Khila James • 4 min read
Business Deep Dives Deep Dive: SHEIN A comprehensive, plain-English breakdown of how SHEIN scaled: the origin story, the real business model, supply chain mechanics, marketing engine, website psychology, and a founder-friendly playbook you can ethically apply without copying the harm. By Khila James • 5 min read
ARTIFICIAL INTELLIGENCE What Is AI (Plain English) A plain-English deep dive into what AI actually is, how real businesses are using it today, the most useful platforms and their costs, and practical strategies founders can apply immediately without hype or jargon. By Khila James • 5 min read
MARKETING How to Make Your First $1,000 Without Ads Short description: A realistic, repeatable way to generate your first $1,000 in revenue without spending money on ads or relying on luck. By Khila James • 2 min read
FUNDING Grant Alert: $20,000 for Established Small Businesses A high-impact funding opportunity for established small businesses with a clear plan for growth and community impact. By Khila James • 3 min read
MINDSET How to Think Like a CEO (Before You Feel Like One) Thinking like a CEO doesn’t come after success — it creates it. This article breaks down how early-stage founders can make better decisions, build systems, and gain clarity before they feel ready, plus a CEO-level self-checklist to guide your next moves. By Khila James • 3 min read
Just Joined OVIDIA? Start Here. This guide walks you through the core steps to launching a real business, in the order that actually makes sense. By Khila James • 3 min read
MINDSET NEW NYC Revenue Accelerator (12 Weeks) A revenue-first accelerator backed by NYC is accepting applications right now. If you already have traction and want predictable cash flow, read this carefully. By Khila James • 3 min read
Your Products Belong Here There’s a major retail opportunity quietly opening its doors to Black women founders. If you sell physical products and want visibility without pay-to-play nonsense, read this carefully. By Khila James • 4 min read
MINDSET 5 Shifts For Real Q1 Results If you want different results in Q1 2026, you can’t recycle last year’s habits. These five shifts help founders move with clarity, not chaos. By Khila James • 3 min read
Business Deep Dives Deep Dive: The influencer business model (case study: @awilkyy) By Khila James • 3 min read
