MARKETING Choose the Right Website Theme The wrong theme can slow your store, limit your growth, and cost you money. Here’s the insider guide to choosing the right one. By Khila James • 4 min read
MINDSET The Truth About Imposter Syndrome Imposter syndrome isn’t a personal flaw. It’s a natural reaction to being underestimated, underfunded, and forced to build without support — here’s the truth behind it. By Khila James • 2 min read
LEGAL Understanding Business Insurance A clear, beginner-friendly breakdown of business insurance: what it is, why it matters, how to choose the right coverage, what it costs, and how to avoid losing opportunities because you’re uninsured. This guide gives women of color founders the infrastructure knowledge they’ve never been taught. By Khila James • 4 min read
SALES 25 Sales Strategies You Can Use This Week Twenty-five simple, actionable sales strategies you can apply this week to increase conversions, boost visibility, and strengthen your revenue without new products, ads, or complicated funnels. By Khila James • 3 min read
FUNDING 6 Grants You Should Apply to Now to Jumpstart Your 2026 Funding Pipeline Six time-sensitive grants with upcoming deadlines that women of color founders can apply to now to jumpstart their 2026 funding pipeline. This list includes award amounts, eligibility, and quick tips to help you submit stronger applications before the year closes. By Khila James • 3 min read
MARKETING How to Choose a Business Name Your business name isn’t just a vibe — it’s legal property, digital real estate, and your first impression. Before you fall in love with “Lavish Collections LLC,” let’s talk about how to choose a name that’s professional, protectable, and profitable. By Khila James • 3 min read
Small Business Loans Explained If you’ve ever heard someone say you can get a “business loan with no credit check” — pause right there. This guide breaks down how small business loans really work, what’s legit, what’s risky, and how to become truly loan-ready in 2025. By Khila James • 3 min read
MINDSET You’re Not Behind — You’re Early If you’ve been feeling like your business isn’t moving fast enough, this is your reminder — you’re not behind, you’re early. 2026 is shaping up to be the biggest opportunity year for women-of-color founders in a decade. By Khila James • 2 min read
ARTIFICIAL INTELLIGENCE Use AI for Competitor Research You don’t need a marketing degree or a team of analysts to know what your competitors are doing. With the right AI tools, you can study their traffic, pricing, and content in hours — then use that data to outsmart, outperform, and out-earn them. By Khila James • 5 min read
SALES How to Create a Business Plan That Sells Savannah built a business plan that didn’t just tell her story — it sold her solution. This guide breaks down exactly how she did it, step by step, so you can do the same. By Khila James • 3 min read
LEGAL EIN Numbers Explained: What They Are, Who Needs One, and How to Get Yours Your EIN is the foundation of your business’s legitimacy — and it’s free to get. Here’s why it matters, who needs it, and how to apply in under 10 minutes. By Khila James • 2 min read
MARKETING The Power of Customer Personas You can’t sell what you don’t understand. Here’s how to create customer personas that actually convert — and why lazy entrepreneurs skip this step at their own expense. By Khila James • 4 min read
