Sell It Before You Scale It
A new offer feels like progress. Usually it is avoidance. Here is what to do instead.
– 2 min read
Starting something new feels like momentum. A new brand, a new product, a new offer. The ideas come fast and the energy is real. The problem is that energy gets mistaken for traction, and traction is the only thing that actually matters.
Most founders who struggle with sales do not have an offer problem. They have a selling problem. And the response to a selling problem should never be a new offer.
