Let’s Be Real: Selling Feels Hard—Especially for Us

If you’ve ever hesitated to name your price, felt weird asking for payment, or worried you’d come off “too much” just for promoting your business—you’re not alone.

Especially for Black and Brown women, the pressure to stay humble, to “not do too much,” to be grateful and quiet… it’s real. And it’s in direct conflict with what it takes to thrive as an entrepreneur.

But let’s get one thing straight:

Charging your worth is not arrogance. It’s protection.
And selling isn’t exploitation—it’s communication.

This guide gives you the exact script and mindset shifts to help you sell confidently, without ever feeling like a scammer or a sellout.

Why Talking About Money Feels So Icky (But Doesn’t Have To)

We’ve been raised to believe:

  • “People will support you out of love” (not strategy)
  • “Money talk is tacky” (it’s not)
  • “If it’s good, people will just come” (they won’t)

But here’s the truth:

White men sell mediocrity every day—with confidence.
You, with your real value and lived receipts? You deserve to sell with pride.