Wondering if TikTok is still worth it for your business in 2026?

Yes, when you treat it like a distribution channel instead of a diary.

Organic reach still exists. The founders seeing consistent revenue are building systems. They know their audience, create searchable content, and move viewers somewhere measurable: an email list, a product page, a waitlist, or a consultation call.

If you are running a skincare line like Nicole, selling digital templates like Briana, or managing a small consulting agency like Tesha, here is how to use TikTok strategically this year.